Tech, Tools and Trends

“Think about ‘why’ you’re doing something, before you consider ‘what’ it is you’re doing. This is crucial if you aspire to use new technology to its maximum potential. Remembering this will ensure your campaign is effective, rather than gimmicky.”

Too often designers will utilize technology as and end product, instead of using technology as a tool. As an example, parallax effects are super trendy right now, but these effects aren't a design solution. They are a tool used to create the design solution. Check out this piece at Creative Bloq with tips on how to maximize current tech tools and trends in your work.