Eye in the Sky

Website design from the ground up for a consumer advocacy group focusing on making air travel better

Travelers' Voice

Starting with few guidelines from the client, we flexed our creative muscles to flesh out a uniquely branded web experience for a leading consumer travel advocate.

Project type
Traveler's Voice

We worked with communications agency Adfero to concept and execute a new website for Travelers' Voice, an organization that advocates for better travel conditions. From the site:

"At Travelers’ Voice, we are removing the roadblocks that commonly get in the way of meaningful and effortless travel experiences. We are building a movement of informed and empowered travelers who understand that travel should be easy."

The client's previous website lacked any sort of stylistic perspective, so one of the primary goals for this project was to create a visual system that captured a contemporary audience. We started with mood boards - essentially building brand conventions for Travelers' Voice out of their existing "speech bubble" logo and expressing those conventions through their web experience. This was a more open-ended web design project than some since there was no brand to guide us - an exciting opportunity that ended with an excellent product designed by us and built by Adfero's in-house development team.

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