We created a suite of digital deliverables for Samsung's Business Insights website, which features articles and case studies that address topics relevant to business leaders in search of technology solutions.
Our illustrations accompanied case studies and articles relevant to their audience. We began by establishing a look and feel for the illustrations with the client, then presented several sketches to the client. The end results illustrate core ideas and themes for written content.
The client had a need for a standardized format to present online case-study information. Utilizing text content standards developed by Skyword, we acted as creative lead to design standards and built them into an online template - aligning recurring content types with visual standards that cohere into an easy-to-read whole. Easy to reproduce in the back-end of the website, team members outside creative can easily build and replicate pages. The template was designed for flexibility, making clear both recurring content types while being flexible enough to include new content types for other post types, like online white papers. Our leadership provides ongoing QA support for the product as new client needs and goals arise.
Walled content is an important part of a large digital strategy. To this end, we designed several e-books and white papers for Samsung Business. Staying on brand while illuminating the topic at hand, the e-books are an integral part of Samsung's ongoing content strategy.